TL;DR
I created a standalone eCommerce store for The Greenery florist—called Greenery Shop—using Ecwid by Lightspeed. This fully integrates with the client’s existing Squarespace site, remains on-brand with custom CSS, and features a tailored checkout process for delivery restrictions. The system also links up with Mailchimp for targeted marketing and includes a mobile app that handles almost every aspect of the online shop. In just a couple of weeks, the shop has already paid for itself and streamlined the client’s order management.
Full Overview
The Greenery florist wanted a dedicated online shop in time for Mother’s Day, but also needed a smooth integration with their existing Squarespace website. I achieved this by using Ecwid by Lightspeed, which provides a standalone, SEO-friendly storefront that slots seamlessly into their current setup. I added custom CSS to keep everything consistent with The Greenery’s branding—from fonts and colours to the overall look and feel.
To suit the florist’s specific delivery schedule, I built a custom checkout process with strict rules around delivery times, dates, and areas. This ensures orders only come through when the team can genuinely accommodate them—especially important for busy periods like Mother’s Day. On the backend, the system includes a mobile app that lets the florist update or add products, manage stock, and review in-depth stats. Integrated analytics track everything from cart abandonment to checkout completion, giving real-time insight into shop performance.
Beyond that, we plugged the shop into The Greenery’s existing Mailchimp mailing list. This way, any newsletters or promotional emails can directly target potential customers and link them straight to products in the new store—offering clear insights into which campaigns drive sales. Right after launch, the florist sent out a newsletter announcing the store, and we saw immediate orders tracking back to that campaign.
Speed was key, so we completed the whole project in just a few days, with The Greenery providing all images and written copy. Despite the short turnaround, the site is fully responsive and accessible, giving customers a smooth experience whether they’re on desktop or mobile. We also implemented an automated email system to confirm orders, update delivery statuses, and even try to recover abandoned carts, boosting conversions without additional effort.
I provided phone and video call support to ensure everything worked as intended. After a few weeks live, the Greenery Shop is already generating enough revenue to justify the initial investment, and customers report finding the site easy to navigate. Thanks to its streamlined order management and comprehensive analytics, the florist can handle day-to-day online sales with confidence—and the orders are still rolling in!
